I launched Inside the Webb as a case study back in 2009. I had been blogging for a while and wanted to write about new exciting topics in social media, mobile apps, and startups. I ran the site for a couple years and eventually sold to a 3rd party company.

In my time building the site I learned a lot about managing a heavy-trafficked magazine. This includes Internet marketing(Digg, StumbleUpon) and online promotion. Also building social media profiles like Twitter @insidethewebb. I had changed up the design a couple different times and also customized post meta-types within WordPress.

I initially decided to sell because the website was becoming too much work to handle. I was the only writer on board and also needed to perform marketing and web development, too. It was straining on my freelance career – not to mention free time.

But I did learn a lot and built some really cool magazine-style user interface elements. ITW has been influential towards my design scheme in many other WordPress blogs.